Get to know me at a personal level
When I was around 12, I’d spend hours customising my Android, experimenting with launchers, changing interactions and finding ways to make it more efficient for me. I’d change everything again the following week. I didn’t know it then, but I was already thinking like a designer.
I’m naturally someone who likes to help. I’ll happily step outside my job description to solve a problem, improve a process, save time or help someone reach their potential.
What I love about design is balancing user needs with business needs. Finding that sweet spot, where something is great for the user, makes commercial sense and is technically possible, is what keeps me curious.
Outside of work, I was an international athlete for Gibraltar and now train calisthenics at a serious level. I’m also fascinated by technology: what it can do, how it can improve our lives, and where its limitations lie.
I like solving problems, helping people, and leaving things better than I found them.
What I have experience with
From research to ideation to production, I like to to focus on the end to end user journey, leaving no question unturned.
Research
- Primary research
- Interviews
- Requirements gathering
- Focus groups
- Observations
- User's needs, wants & pain points
Define
- Personas
- User journeys
- Key decisions
- Affinity mappings
- Setting the scope
- Setting goal requirements
Ideate
- Information architecture
- Workshops
- HMW's
- Brain storming
- Moodboard
- Insights and patterns
Design & prototype
- Wireframing
- High fidelities
- Interactive prototypes
- Motion design
- MVP's
- Responsive design
Testing
- Accessibility testing
- A/B testing
- User testing
- Cross device testing
- User acceptance testing
- Formative evaluation
Communication
- Analysing requirements
- Cross functional team
- Asking the correct questions
- Transparency
- Stakeholder communication
- Actively seeking feedback
My Journey
A quick insight into my journey
Tools I use
Music
In ProgressTunes that I probably listened to as I created this site
Hobbies & Interest
When not at the laptop
Education & Awards
Degrees and recognitions received along the way
Tax Systems
Best Digital Innovation - AlphaTax Map AI

Kingston University
Masters User Experience Design

Solent University
Bachelors Information Technology Management

Languages
Bilingual growing up, learning Portuguese since age 22
Judy
@MeetJudy my bunny





